We understand selling your home is a significant transaction and we make the sale of your property our top priority. We define success as obtaining the highest possible price for your home within your desired time-frame. Because much of the world has now moved online, getting top dollar for your property requires looking beyond traditional real estate techniques to get the word out. Our sophisticated application of the latest technology ensures we’re able to quickly and efficiently bring pre-qualified buyers to your property rather than waste time on “lookers.” Our luxury brand name, market savvy and use of “big data” techniques give us a significant advantage in providing greater exposure for your home, more detailed market analysis on who is likely to purchase your property, and ultimately better communication between buyers and sellers during the transaction.
By partnering with the Coastal Neighborhoods Team, you’re guaranteed the following:
Ready-to-go buyers – our top-ranked Web site is specifically designed and continually optimized to bring thousands of potential buyers to our pages. We are able to see who these buyers are based on key demographics we collect, which properties they are viewing, and how long they stay on the site. Perhaps, most important, we collect specific contact data once they are ready to work with an agent. Based on our profiling techniques, we’re able to send these buyers targeted emails specifically showcasing the types of properties they’ve requested, including specifics such as a private dock for deepwater boating access, easy proximity to the links, or an antique home near town center. We continue to refine these virtual showings over time until we’ve successfully found you a match.
Significant exposure – our Web traffic has increased significantly every year because of our focus on providing meaningful content about selected properties which in turn helps us attract and aggregate ready-to-go buyers. Not only do we serve as a “digital magnet” in bringing in qualified buyers, we also highlight your listing as a “featured property” on our site for added exposure. Your property automatically is incorporated in our nurturing campaigns which touch potential buyers with a customized email based on their neighborhood preferences. We’ve also invested in a number of mapping and interactive tools that once on the site, make it easy for prospective buyers to continue to refine their search.
Market knowledge and presence – our team lives in and works on the Cape communities featured on these pages. We’ve been both buyers and sellers and know the nuances of some of these unique neighborhoods and properties. For added convenience, our brokerage Gibson Sotheby's International Realty maintains 27 offices throughout Cape Cod and coastal Massachusetts.
Luxury branding – Gibson Sotheby's International Realty is one of the few recognizable brand names in real estate that is automatically associated with quality and prestige. Couple this with our local dominance of the luxury market delivers the winning combination for marketing your home.
Leverage technology – our Web presence is the best on the Cape. Blogging on Cape attractions and happenings as well as the usage of social media techniques including Twitter, Google+ and Facebook only amplifies your property’s visibility – continuing to draw qualified buyers. Put us to work to show you how we can make the sale of your property a satisfying and successful process.
Experience in real estate listings – our team members have successfully navigated the sales process in neighborhoods across the Cape – helping buyers find everything from their starter home to their dream vacation compound on a remote dune. We are well equipped to evaluate factors such as your home’s proximity to beaches, boating access and distance to open waters as well as if the property is in the 100-year flood zone -- and how these issues will affect price.
Proven sales process -- the most successful real estate transactions result from a partnership between the seller and the agent. To ensure an optimal return, we take a considered approach to creating a customized marking plan for your listing that takes into account your objectives, your timeframe and how to effectively showcase the unique aspects of your property.
We look forward to working with you to maximize the return on your home.
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